Less than a month after debuting its new suite of Firefly generative AI editing tools, Adobe announced Monday that it is already working on a host of upgrades to further empower its users through Creative Cloud video and audio applications. The additions should be coming to Firefly's beta program later this year. Built from the company's long-running AI program, Sensei, Firefly is a suite of generative AI models that can both create and transform audio, video, illustrations and 3D models using text prompts in the same way that Dall-E and ChatGPT do. Firefly's features are already available across Adobe's ecosystem including Premiere Pro, Illustrator, After Effects and Photoshop, though they're currently only accessible through the closed beta program. The new features announced Monday are designed to help professional editors cut down on their drudge work, boosting color levels, inserting placeholder images, adding effects, autonomously recommending b-roll for a given project -- simply by typing their ideas into Firefly's AI text prompt and letting the algorithm do its thing.

There are two key considerations when it comes to coding, Greg Brockman, the chief technology officer and co-founder of AI research company OpenAI, told The Verge. Part one is thinking about the problem, Brockman said, and really understanding it. The second part is figuring out how to solve that problem, using code. It's this second aspect that OpenAI's new system, called Codex, hopes to make easier, faster, and more accessible. Codex can go from text to code, taking commands written in plain English and bringing them to life.

Buzzwords are part of what makes the internet go'round, and you'd be hard-pressed to find a more popular and controversial term today than Artificial Intelligence (AI). Once just an ethereal concept that interested the nerdiest among us, AI has become a very real obsession in all corners of the tech world. Read the headlines and you'll hear about the variety of super-smart devices coming our way. The problem with these headlines, though, is that they assume a zero-sum game: "humans vs. AI-powered systems." The truth is far different: we need AI, and AI needs us.